Steph Curry is a superstar of the court. The Golden State Warriors point guard is a three-time NBA Champion and two-time Most Valuable Player (MVP), and he is widely regarded as the finest shooter in the history of the game. In addition, he is friends with ex-U.S. President Barack Obama and stands as one of the most recognizable and influential athletes on the planet. And he’s also the man who slipped through Nike’s fingers.
Nike doesn’t often get things wrong, especially when it comes to basketball. The company’s collaboration with another superstar of the court, Michael Jordan, is still the most lucrative deal for any sportswear giant in terms of shoes sales. And that’s 16 years after the NBA great retired. Arguably the greatest current player, LeBron James, is another megastar whose Nike sponsorship handsomely rewards both parties.