Iconic Slogans We All Remember From Our Childhood
A company slogan is more than just a value statement. If done right, a few simple words or a phrase can make us loyal to a brand forever, calling to mind a promise of reliability or even transporting us all the way back to our childhoods. While some brands have chosen to change with the times when it comes to the words that represent them, others have stuck to the slogans that made them household names in the first place. Many of these slogans may no longer be used today, but seeing them again is guaranteed to send you on a nostalgic trip down memory lane.
"Think different"
As Apple embarked on its steady rise to becoming the world's premier tech giant, its founders agreed that the company needed a new slogan to match its level of product innovation. It was at an expo called Macworld that co-founder Steve Jobs introduced the company's simple yet effective slogan.
"Open happiness"
Of all of their slogans throughout the years, this Coca-Cola classic best represents the company's plunge into marketing in the digital age. After debuting at Super Bowl XLIII, the campaign went viral, earning Coca-Cola over 50 million likes on social media!
"Where's the beef?"
While this fast-food chain might be famous today for its sassy social media activity, you'll be surprised to learn that Wendy's attitude dates back to a time well before the Internet. Initially a dig at the restaurant's competitors' habit of using oversized buns to make their burgers look bigger, "Where's the beef?" has since become a general question over the substance of a product or idea.
"Melts in your mouth, not in your hands"
Created by an advertising firm in Chicago called Ted Bates & Co., this slogan points directly to the quality that M&M looks to put into its candy. While first introduced in 1954, this slogan remains in use today, even being voted as America's favorite in 2014!
